Coalition launches coach advertising campaign to discourage cash advance usage among San Jose residents

20, 2012– Community groups and advocates stepped up their campaign against the predatory payday loan industry this week by launching bus advertisements on VTA’s Route 22 and other bus lines in Santa Clara County june. The “Don’t Get Trapped!” ads build in the City of San Jose’s ordinance that is recent payday financing into the town.

The San Jose City Council recently voted 9-1 to approve a land use ordinance banning brand new pay day loan operations from opening in low-income areas and capping the full total amount of pay day loan outlets permitted in the complete city during the present wide range of 39. San Jose could be the biggest city in the nation to impose a capon how many payday financing stores, in addition to very very first to consider a ban on brand new payday financing companies in low-income census tracts. The Santa Clara County Board of Supervisors additionally voted unanimously to impose a permanent moratorium on cash advance businesses in unincorporated aspects of the county.

“Families residing paycheck to paycheck, struggling to create ends satisfy, often fall victim to payday lenders’ offers of fast, convenient payday loans. Borrowers often don’t understand that a two-week, $300 loan eventually ends up costing a huge selection of bucks to settle, after their circumstances cause them to over and over over and over repeatedly borrow just exactly exactly what in essence is the identical $300 again and again,” said Kyra Kazantzis of Public Interest lawyer, a course of this Law Foundation of Silicon Valley.

Pay day loans are tiny dollar, short-term loans that cost borrowers almost 459% APR. Studies suggest that the normal cash advance customer in Ca takes away about 10 payday advances each year. Because numerous consumers lack adequate earnings to cover their loan off and fulfill their necessary costs, they frequently need to takeout extra pay day loans to bridge their money shortfalls. The cost that is high of loans, in conjunction with their brief payment duration, trap many borrowers in a period of financial obligation.

“The cash advance item and industry strips vast amounts of wealth from people and communities across our state,” said Liana Molina associated with California Reinvestment Coalition. “That’s why regional communities are fighting right back and many towns and cities and counties are doing whatever they can to rein into the payday loan industry.”

The ads—featuring commissioned art by well-regarded Bay Area printmaker Favianna Rodriguez and funded by the Silicon Valley Community Foundation—will run using VTA buses from Palo Alto along El Camino Real, The Alameda, Santa Clara Street, King Street to Tully and Eastridge mall. Some advertisements will soon be on busesoriginating through the Chaboya Yard which is circulating across the Santa Clara County Fairgrounds, Monterey Road, Downtown San Jose, Story path, Hellyer Park, the Almaden area and Campbell. Other adverts should be showcased on buses through the Cerone Yard and will also be circulating around San Jose Flea marketplace, Alum Rock Park, Overfelt Gardens, Downtown San Jose, the fantastic Mall, and Milpitas.

The Coalition Against Payday Predators (CAPP) led a two-year advocacy and training campaign that generated the passage through of the ordinances passed away in the town of San Jose and Santa Clara County. CAPP is poised to grow its advocacy efforts to many other urban centers in Santa Clara County, and is marking this brand new period by introducing its “Don’t Get Trapped!” ads. The advertisements are meant to raise general public understanding about the pay day loan debt trap, also to encourage customers to not make use of payday advances.

The Southern Bay Coalition Against Payday Predators (CAPP) is a collaboration of community-based companies including Public Interest Law Firm (PILF), California Reinvestment Coalition (CRC), Sacred Heart Community provider, Asian Law Alliance, Alliance titleloansusa.info/payday-loans-la/ of Californians for Community Empowerment (ACCE),United Way Silicon Valley and Step Up Silicon Valley. With help from Silicon Valley Community Foundation,CAPP is attempting to restrict the careless economic methods of payday loan providers in San JosГ© plus the bay that is south supporting regional payday lending controls ordinances that may stop further expansion of payday loan providers in the area and pave just how for better customer lending alternatives.